Social Media Specialist & Marketing Co-Ordinator

Job Description

Position: Social Media Specialist and Marketing Coordinator

Location: MUSCAT

Reports to: General Manager 

Employment Type: Full-time

Role Summary:

We are seeking a creative and results-driven Social Media Specialist and Marketing Coordinator to elevate our online presence and attract families to our entertainment center. This individual will be responsible for managing social media platforms, executing marketing campaigns, and driving engagement through creative storytelling and analytics-based strategies.

Key Responsibilities:

Social Media Management:

• Develop, create , and manage high-quality content across all social media platforms (Instagram, Facebook, TikTok, etc.).
• Plan and implement monthly content calendars aligned with business goals and campaigns.
• Respond to customer inquiries and comments promptly, maintaining a positive brand image.
• Monitor social media trends, tools, and emerging platforms to keep our strategy innovative.

Marketing Coordination:

• Collaborate with internal teams to design and execute marketing campaigns, including promotions like the "Spend and Win" program.
• Create engaging email marketing campaigns and newsletters targeting various audience segments.
• Assist in developing digital ads (Google, Facebook, Instagram) to increase foot traffic and sales.
• Track and report on the effectiveness of marketing initiatives, using analytics to refine strategies.

Creative Content Development:

• Work with graphic designers and photographers to create eye-catching visuals and videos.
• Design posters, flyers, and in-center promotional materials to support campaigns.

Event Coordination:

• Organize and promote in-center events to drive customer engagement and satisfaction.
• Coordinate with third-party vendors and partners for sponsorship opportunities.

Analytics and Reporting:

• Use tools like Google Analytics, Facebook Insights, and others to measure campaign success.
• Provide regular reports with actionable insights to improve performance and ROI.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media management or digital marketing (experience in entertainment, retail, or hospitality is a plus).
• Proficiency in social media management tools (Hootsuite, Canva, Adobe Suite).
• Strong analytical skills and familiarity with tools like Google Analytics.
• Excellent written and verbal communication skills in English & Arabic.

Personal Attributes:

• Creative thinker with a passion for storytelling.
• Team player with strong organizational and multitasking skills.
• Able to work under tight deadlines and adapt to changing priorities.
• Enthusiastic about family entertainment and customer engagement.

What We Offer:

• Competitive salary and benefits.
• A fun, dynamic work environment with growth opportunities.
• The chance to make a real impact in a growing entertainment center.